Blog #9 New Show Formats

The 4D light show presented by Ralph Lauren on Madison Avenue stirred up quite the chatter.  The most creative part of this marketing tool was not just showing their porducts in 4D bright lights, but showing the lifestyle of the brand and positioning Ralph Lauren in hundreds of consumer's minds!  New technologies have led designers to find exciting ways to bring fashion to customers other than just fashion shows.  Its important that designers keep up with these advancements in order to properly communicate their brand image.