Gucci's Look Book can be found on their website. A Look Book allows a customer to look deeper into a line. It shows the garments put into outfits, on models, and sets a tone for the line. It allows the consumer to view the garments as a lifestyle and it paints the full picture then presenting a more convincing selling point. If someone can see a product in use the way it was intended to be presented, the idea is clearer and perceived more efficiently.
I think that this look book really seems to capture the attitude of what Gucci customers want and how they can feel in the next collection.
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