Below are some images of celebrities representing some prevalent fashion styles for casual evening attire. These celebrities all play an important role in the trickle-down theory of fashion and influence designers and all who appreciate fashion on a daily basis.
The 4D light show presented by Ralph Lauren on Madison Avenue stirred up quite the chatter. The most creative part of this marketing tool was not just showing their porducts in 4D bright lights, but showing the lifestyle of the brand and positioning Ralph Lauren in hundreds of consumer's minds! New technologies have led designers to find exciting ways to bring fashion to customers other than just fashion shows. Its important that designers keep up with these advancements in order to properly communicate their brand image.
Gucci's Look Book can be found on their website. A Look Book allows a customer to look deeper into a line. It shows the garments put into outfits, on models, and sets a tone for the line. It allows the consumer to view the garments as a lifestyle and it paints the full picture then presenting a more convincing selling point. If someone can see a product in use the way it was intended to be presented, the idea is clearer and perceived more efficiently.
